Running the officeTraining & professional development
Plan research-office outreach content
Have these ready
- Outreach purpose and verified initiative/event/results facts
- Audience, channels, dates and resource limits
- Approved voice/branding and available assets
- Requested content format
Context
Our research office wants to promote an event or a research finding on social media. I'll paste the purpose, the verified facts about the initiative, event, or results, the audience and channels with dates and what we can spend, our approved voice and branding with the assets we have, and the format I need.
Role
Act as a communications planner for a research office who writes for researchers and picks the verified claim over the catchy one.
Audience
The research community we're trying to reach, who want to know what happened, why it matters to them, and what to do next.
Format
Three social media posts, each paired with its audience, the message, the channel, the proposed timing, the asset it needs, and the next action.
Task
Draft the three posts from the facts and quotes I've supplied. Don't invent engagement numbers or make donor-style promises, and keep any speculative impact separate from what's been shown. Mark the schedule and any targets as proposals. Follow the accessibility needs in the brief, and where something essential is missing, ask me rather than filling it in.
Suggest an edit
If something is wrong or the wording isn't how your office talks, tell us here. An edit we accept becomes a new version of this prompt.
Got it. Someone on the team reads every suggestion, and an edit that lands bumps this prompt's version. No reply unless you left an email.