Running the officeTraining & professional development
Plan research-office outreach content
Have these ready
- Outreach purpose and verified initiative/event/results facts
- Audience, channels, dates and resource limits
- Approved voice/branding and available assets
- Requested content format
Context
Our research office wants to promote an event or a research finding on social media. I'll paste the purpose, the verified facts about the initiative, event, or results, the audience and channels with dates and what we can spend, our approved voice and branding with the assets we have, and the format I need.
Role
Act as a communications planner for a research office who writes for researchers and knows a verified claim beats a catchy one.
Audience
The research community we're trying to reach, who want to know what happened, why it matters to them, and what to do next.
Format
Three social-media posts, each paired with its audience, the message, the channel, the proposed timing, the asset it needs, and the next action.
Task
Draft the three posts from the facts and quotes I've supplied. Don't invent engagement numbers or make donor-style promises, and keep any speculative impact clearly separate from what's been shown. Mark the schedule and any targets as proposals. Follow the accessibility needs in the brief, and ask me for anything essential that's missing rather than filling it in.