Amazon Advertising Research Awards (ARA) — Breakthroughs in Online Advertising (Summer 2021 CFP)

About this program

Amazon Advertising's ARA program solicited research proposals (summer 2021) to fund work on measuring and optimizing online advertising across four themes: funnel metrics, cross‑channel effects, deep learning for online assets, and enabling advertiser action. Selected principal investigators receive one‑year unrestricted awards (typically up to $80,000 USD plus up to $20,000 in AWS Promotional Credits), training resources, and opportunities to work with Amazon scientists; budgets must be specified in USD and should not include administrative overhead. Eligibility follows the ARA Program rules (see FAQ) and proposals must follow the provided template, including a list of planned open‑source contributions, AWS ML tools to be used, and data sources to be obtained. Funding decisions are based on community impact, scientific quality, and relevance to Amazon Advertising customers, and awardees are expected to acknowledge support and report publications, code/data releases, and project updates.