Charles Coolidge Parlin Marketing Research Award

About this program

The AMA Foundation’s Charles Coolidge Parlin Marketing Research Award is a long‑standing, national honor recognizing leading scholars and practitioners who have demonstrated outstanding leadership and sustained impact in advancing the field of marketing research. Eligible nominees are distinguished academics or practitioners whose careers show sustained contributions such as driving effective use of market-based knowledge, developing or promoting new measurement/analysis methods or models, or creatively integrating methodologies to expand the field. Nominations (from individuals or marketing departments) for the 2026 award are open through May 3 and must be submitted electronically with a nomination letter (≤2 pages) and a current CV; semifinalists will be asked to confirm their nomination and may add a personal statement (up to 4 pages) and supporting materials for final review.