V. Seenu Srinivasan Young Scholar Award in Quantitative Marketing

About this program

The American Marketing Association awards the V. Seenu Srinivasan Young Scholar Award to recognize outstanding contributions to quantitative marketing, with emphasis on the quality of publications and research across methodological, theoretical, or empirical work. Eligible nominees must have earned their doctoral degree no more than six years prior to the nomination year; the award is annual, individual, and not repeatable by past winners. Nominations consist of a letter to the Marketing Research SIG chair, selection is made by a three-member committee of senior editors and quantitative scholars, and the winner is presented at the AMA Summer Academic Conference; nominations are due each April.