John A. Howard/AMA Doctoral Dissertation Award

About this program

The American Marketing Association (AMA) administers the John A. Howard/AMA Doctoral Dissertation Award to recognize outstanding doctoral dissertations in marketing and consumer behavior; the annual award is presented at the AMA Winter Academic Conference and honors work with significant theoretical and practical contributions. Eligible candidates are those who complete doctoral degree requirements between October 1, 2024 and September 30, 2025 (global eligibility) and may submit under one of two tracks: Consumer Behavior/Experimental or Strategy/Quantitative. Submissions must be a single anonymized file of no more than 30 double‑spaced pages (inclusive of text, references, figures, tables, and appendices), conform to AMA Journals style, include specified candidate metadata, and will undergo a double‑blind review based on importance, conceptual and methodological rigor, originality, and contribution to theory and practice.